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The Case for Change Sustainable Business

Updated: Dec 7, 2022

Change ... It's one of the most feared words for many. The fear of changing without the certainty of what's to come. Change for some is a terrifying concept. Yet with change, the opportunity presents itself to create something new, the ability to grow, and add more value.


A new business.

A new career.

A new business innovation.

A new opportunity to grow personally and share with the world something of unique value. A change to create a better quality of life.

A change to create something that truly makes a difference.


So, the fear of change depends on your perspective. Instead of fearing change, try to embrace change, as a positive "upgrade" that may enhance your life and those around you.


A change to make a difference in other people's lives such as the efforts to create a more decentralize capital funding system (DeFi). A forward thinking disruptive change that is enabling new startups to create a period of profound value, a revolution in human history.


DeFi business ideas provide the ability to rapidly develop breakthrough innovations that are constantly evolving to meet new market demands and deliver better ROI metrics.


In fact, today's hypersonic digital economies require a more progressive "change" mindset that's built on ultra-efficient, micro mobile technology embedded in new business paradigms wrote J. Dean @SocialContentService.com


Technology has provided business entrepreneurs and individuals the ability to create and implement new concepts and innovations, gaining the capital to succeed through an increasingly decentralized financial investment culture (DeFi) that is making big strides towards leveling the playing field.


Today, more often individuals and emerging countries can compete in delivering high quality solutions. Access to high level knowledge is nearly ubiquitous 24/7 on affordable mobile devices that are available to ordinary individuals worldwide.


Over 2 Billion young people born after 1996 now comprise GEN Z, whose tech savvy knowledge and entrepreneurial spirit demand change that is decentralized. GEN Z is at the forefront of pressing movements like climate change and clean energy, while 75% of GEN Zers identify as "activists", and 50% are pursuing startups funded by DeFi app sources.


While the cost of change can be substantial, the long-term benefits either in your business or personal life can be magnificently rewarding. Change requires time to retrain, learn new concepts and procedures. Change requires startup implementation costs, perhaps retooling industries and the purchase of new equipment, in order to produce something innovative.


To begin, let's define return on investment (ROI).

Change ROI = Expected Benefits - Cost to Change / Total Expected Value of Change


Change requires buy-in, compromise and agreement by others, such as employees and managers in your business which should all be given some input into planning a change.


A company or individual that simply up and changes, without consulting or gaining new ideas, experiences and insight from others, including customers, employees and even family members is likely to fail writes J. Dean @SocialContentService.com Often it's a smart cost effective path to success by first "simulating" the change on a micro-level to study and perfect before widespread implementation. Using simulation as preparation enables necessary adjustments at a much lower cost of investment and increases your success rate.


Progressive change often has wide ranging affects on many components and elements which impact a multitude of business functions, the people, culture at work and long-term vision.

So gather all the ideas, insights and research data you can before making a big change management decision of significance. An exhaustive decision process will take time.

Utilize simulation techniques or smaller steps that may support and validate the change prior to going head-long into the implementation of full-blown change management strategies.


Validate your change ideas by studying what others have done. Is your change unique and does it give your business a significant competitive advantage, enough to justify the cost of change? If so, what are the possible outcomes. Hold a "likely scenario meeting" to gauge results. Make optimal adjustments based on your collective intelligence findings.


Design change efficiency into your change management plans by always seeking the most cost effective process, materials and overhead expenses. Change may require you to reassign personnel to new job roles. Assess the skills and traits of each worker to find the proper role.


Embed sustainable business development practices into the change management solution. Discover sustainable components and materials that reduce the costs of production and external supply chain dependency. Consider the collateral liability costs of your product or service. Always seek the most beneficial solution within a reasonable cost for the business, customers and others in the community. Leverage your sustainable "goodwill" advantages.


Today, both customers and employees have much more control and awareness of the business, particularly it's collateral impacts on the community and environmental factors. Find sustainable ways to produce a product or service that also benefits the community.


Sustainable practices might include allowing workers to work remotely from home to reduce costs and create a more healthy lifestyle. On-average a worker can save nearly $6,000 or more by working from home. While the business saves about $15,000 annually allowing workers to work from home. Remote work models increase employee well being and productivity in many cases. A business can reduce it's overhead office costs by 50% or so.


Further, the individual employee is empowered now may instantly access intelligent apps that increase productivity by 65% on-average. And customers now expect more customized on-demand manufacturing of goods and services that better meet their individual needs.


DeFi micro mobile business models provide a flexible low overhead network for change management that reduces the barrier of entry for startup companies and entrepreneurs.


The ability to automate tasks allows for a small company to gain extraordinary ROI and productivity levels never seen before. Large company advantages are quickly evaporating.


In fact, the traditional definition of the "employee" is changing. Individuals with unique advanced skills and robust creative ability that apply themselves to constant learning have transformed the legacy business paradigm into a more gig-based employment model with side hustle multiple income stream jobs added J. Dean @SocialContentService.com


Today, economic change continues to accelerate in every market sector. Ultimately, many educated working individual will be viewed as a "gig - entrepreneurs" i.e. basically self-employed. While these highly skilled individuals will simultaneously managing multiple work projects using AI technology to fulfill many tasks for several employers.


This groundbreaking change in the relationship of business to employees, significantly reduces the employer expense burden eliminating healthcare, insurance, office work space, travel and other costs, thus significantly benefiting businesses and organizations.


Author J. Dean leads a team at SCS with hub locations in USA. Mr. Dean has over 35 years of experience as a strategic Business Development Partner and Market Solutions Leader. Dean is the producer of insightful market research, data analytics (ROI), business eCommerce solutions, digital video production and social media content marketing in a variety of U.S. sectors serving entrepreneur start-ups to IPO corporations. Let's CONNECT


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