In recent years, there has been a growing trend of consumers shopping in social networks. This is due to a number of factors, including the increasing popularity of social media, the convenience of shopping within a familiar platform, and the ability to connect with friends and family for recommendations. And video is increasingly being used to sell products and services in social networks. While the percentage of people shopping using voice search is growing rapidly. In 2022, 27% of people in the United States used voice search to make a purchase. We expect voice search to grow to 45% by 2025 writes eCommerce guru, James Dean.
Our data shows online shopping is now a primary consumer behavior.
Brick and Mortar 33%
And our data shows the percentage of consumers using mobile devices versus PCs for shopping has been steadily increasing in recent years. In 2022, 63% of consumers in the United States used a mobile device to shop online, while 37% used a PC. This number is expected to continue to grow in the future, as more and more people use their mobile devices for all aspects of their lives, including shopping.
Social networks offer a number of advantages for consumers who are looking to shop online. First, social networks are a great way to discover new products and brands. With so many people sharing their thoughts and experiences on social media, it's easy to find out what's trending and what other people are loving.
Second, social networks are very convenient. You can shop from anywhere, at any time, and you don't have to leave the platform to complete your purchase. This is especially appealing for people who are used to browsing social media on their mobile devices.
Third, social networks can help you connect with friends and family for recommendations. If you're not sure what to buy, you can ask your friends and family for their opinions. This can be a great way to get honest feedback and find products that you're sure to love.
We manage retail and business sales of products and services on mobile social networks. To get started call 440-597-3964. A few of the top social networks to sell online include;
AI Voice Search is Efficient for Shoppers
Overall, the future of voice search shopping is very efficient, particularly using artificial intelligence (AI) which acts like a "shopping assistant" taking on the task of finding, comparing and fulfilling the consumers order. As voice search technology continues to improve, becoming more intelligent, we can expect to see even more people using AI voice search to make purchases.
Here are some additional statistics on voice search shopping:
The most popular products purchased using voice search are:
The most popular voice assistants used for shopping are:
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The most popular voice search queries for shopping are:
"What is the weather like today?" "What is the best price for [product name]?" "What are the top-rated [product category]?" "Where can I buy [product name]?" "Order [product name]"
eBay, Amazon, Etsy, and Google Search
Traditional e-commerce platforms like eBay, Amazon, Etsy, and Google still offer benefits for consumers, but they are all experiencing a drop in the marketshare. Although the platforms offer a wide selection of products and often offer lower prices than retail social networks. Additionally, these platforms have more developed payment systems and customer support systems, which may give consumers peace of mind.
Which Platform is Right for You?
So, which platform is right for you? The answer depends on your individual needs and preferences. If you're looking for convenience and social connection, then a social network like Facebook or Instagram might be a good choice. If you're looking for a wider selection of products and lower prices, then a traditional e-commerce platform like eBay or Amazon might be a better option. Although nearly every type of product or service is found now on mobile social networks.
The Future of Consumer Shopping
It's likely that the future of consumer shopping will involve a mix of social networks and traditional e-commerce platforms. Social networks will continue to grow in popularity, and they will become increasingly important for product discovery and social connection. However, traditional e-commerce platforms will still offer a number of advantages, such as a wider selection of products and lower prices.
Ultimately, the best way to shop online will depend on your individual needs and preferences. If you're not sure which platform is right for you, try out a few different ones and see what you like best.
Here are some additional factors to consider when choosing a platform for consumer shopping:
The type of product you're looking for. Some products are better suited for purchase on social networks, while others are better suited for purchase on traditional e-commerce platforms. For example, you might be more likely to find handmade jewelry or vintage clothing on a social network, while you might be more likely to find electronics or home goods on a traditional e-commerce platform.
Your budget. Social networks typically have lower prices than traditional e-commerce platforms. However, you may have to pay more for shipping on social networks.
Your level of experience with online shopping. If you're new to online shopping, you might want to start with a traditional e-commerce platform. These platforms are typically more user-friendly and have more mature payment systems.
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