Updated: Nov 24, 2022
Each project brings unique challenges and goals. As we dug into the details of the client's business, the need to develop a robust Customer Relationship Management (CRM) platform became a top priority. But driving the CRM system to generate new customer sales leads was a need for the steady flow of original content articles and social media videos that engage a target audience.
So we developed a paid advertising campaign, wrote content articles, produced social network media and designed a landing page website to capture high quality leads for our sales pipeline CRM funnel. And we warmed the leads with an effective email campaign.
Soon within a couple months, we captured new customer leads 3x faster according to our data analytics which showed 35% of landing page visitors engaged down the sales funnel.
Curating the new customer leads, our team recorded a nearly 85% conversion to Sales Qualified Leads (SQLs) with a 37% reduced cost-per-lead, than the industry average.
Overall, we were able to lower the sales cycle on-average from 12-months to just 4-months. This resulted in a nearly 45% cost savings for our client which enabled the sales team to become more productive. We also began phasing-in customer video conferencing sessions.
Quantify Relevant Awareness
Defined regional audience segments that cared most about the financial impact of steel tariffs, which were a high-trending industry topic
Map Points of Influence
Identified the channels where audience segments were most likely to engage with information about steel tariffs
Prove Your Business Value
Delivered relevant messaging that convinced potential customers to download content and request consultations
Align Tactics to Sales Funnel
Used CRM and email to warm leads and qualified them with the support of Regional Sales Managers
Rapidly Execute, Test & Analyze
Developed and tested an integrated marketing plan in one sales region that can be optimized and scaled on a national level
SocialContentService.com partners with innovative business entrepreneurs from every background and income level. We provide unique mentoring and business development solutions. Checkout our business services below.
Retail Website Designs Sell Online
eCommerce Sales Shopping Carts
Engage Audience, Create Healthy Networks
Content Writing - Blog - Marketing Articles
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Advertising Campaigns PPC Data Analytics
Creative Video Marketing Social Media Ads
InstaGram, TikTok, Reels, YouTube, Facebook
Feel free connect to get started building your own business or just want to chat about an idea. Social Content Service provides business analysis, social media marketing, data analytics, website design, content writing and business development from start-up to IPO in a variety of market sectors. Our diverse team of highly skilled mentors offer over 35 years of experience.