Augmented Reality (AR)
Augmented reality (AR) is a live, interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive (i.e. additive to the natural environment), or destructive (i.e. masking of the natural environment) writes author J Dean.
In virtual reality (VR), the users' perception of reality is completely based on virtual information. In augmented reality (AR) the user is provided with additional computer- generated information within the data collected from real life that enhances their perception of reality with benefits in business office, retail sales, healthcare and entertainment apps.
Here are some growing market examples of augmented reality :
Gaming: AR is used in gaming to create more immersive and interactive experiences. For example, Pokémon Go is an AR game that allows players to catch Pokémon in the real world.
Education: AR is used in education to provide students with a more interactive and engaging learning experience. For example, the Anatomy AR app allows students to see 3D models of human anatomy.
Manufacturing: AR is used in manufacturing to improve the quality and efficiency of production. For example, AR can be used to guide workers through complex assembly procedures or to provide real-time feedback on product quality.
Retail: AR is used in retail to help customers visualize products in their homes or to provide information about products. For example, the IKEA Place app allows customers to see how IKEA furniture would look in their homes.
AR is a rapidly growing technology with a wide range of potential applications. As AR technology continues to develop, increasingly we can expect to see it used in ways to enhance our lives. More often augmented reality will intertwine the real-world with the digital world.
Here are some of the benefits of augmented reality:
Immersive and engaging experience: AR can create a more immersive and engaging experience for users. This is because AR allows users to interact with digital content in a way that feels natural and realistic.
Improved productivity: AR can help to improve productivity in a variety of industries. For example, AR can be used to guide workers through complex tasks, provide real-time feedback, and improve communication.
Enhanced learning: AR can be used to enhance learning in a variety of ways. For example, AR can be used to provide students with a more interactive and engaging learning experience, or to provide them with access to information that would not be available in a traditional classroom setting.
Increased sales: AR can be used to increase sales in a variety of ways. For example, AR can be used to allow customers to visualize products in their homes, or to provide them with information about products that would not be available in a traditional sales environment.
Overall, augmented reality is a powerful technology with a wide range of potential applications. Like any new technology, as AR technology continues to develop, we can expect to see it used in ways that we may have not yet anticipated writes author J Dean.
Get started on ways your business can benefit from augmented reality. To discuss your needs call 440-597-3964